What information is collected?

When you visit thefirefly.com (the “Website”) we automatically collect website use information as you browse the Website. We use this information to monitor our Website and to improve our Website to provide you with a faster and more efficient shopping experience. In addition, we may collect personal information that you specifically provide to us and that is collected on an individual basis through web forms and purchases. For example, if you decide to purchase from The Website, you will need to provide us with personal information and electronic authorization to process your credit card through our Website. For purchases, you may need to provide the following information:

  • Name
  • Shipping Address
  • Email Address
  • Credit Card Number
  • Name on Credit Card
  • Expiration Date
  • Credit Card Billing Address
  • 3-Digit Security CCV Code
  • Telephone Number

We also collect such personal information that you provided to us when you register to create an account on the Website.

We do not sell, share, or trade your personal information to any other company without your explicit consent, except to fulfill your order, process your payment, manage shipments, other activities related to fulfilling your transaction and to maintain your registration on the Website.

We may also use this information to generate statistical reports to help us understand the market for our products and services and to develop promotional and marketing campaigns. We may use the contact information you provide to us to make you aware of other products and services.

Email information

Please do not provide sensitive personal information to us by e-mail. Instead, use our web forms, which employ SSL technology (see “How do we protect you and your information?” below). However, if you choose to correspond with us via email, we will retain the content of your email message together with your email address and our responses. We use administrative, technical and physical security measures to protect our computing infrastructure and your personal information from unauthorized use, access, modification or disclosure.

Your IP address and cookies

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. our web servers automatically collect IP addresses  to prevent fraudulent activity and transactions to protect your privacy.

To enhance your experience with our Website, many of our web pages use first and third party "cookies." Cookies are text files we place in your computer's browser to store your preferences and to facilitate certain functions on our Website. For example, in order to purchase a product on our Website, you add items to your shopping chart and then proceed through checkout. We use cookies so that our Website will recognize you and keep track of your order status as you navigate through the checkout process, and to keep your shopping cart contents available should you return to purchase after leaving the session. We also use cookies to understand site usage and to improve the content and offerings on the Website.

How do we protect you and your information?

The shopping cart information, including any credit card or address information is transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. This secure layer provides up to 256 bit encryption for the most secure way of transmitting information on the internet. vWe do not transmit financial information by email. If you use our web form, your financial information is encrypted so that not even employees have access to your credit / debit / charge / e-check account number. Order information is stored in a password-protected area, only accessible by authorized personal. Please contact us at info@thefirefly.com if you have any questions or concerns.

Websites linked to the website

We are not responsible for the practices employed by Web sites linked to or from ourWebsite nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our Web site.

Privacy of children

Children under the age of 18 are not allowed to use our web site and/or products. If you are under the age of 18, you can use this service only in conjunction with permission from your parents or legal guardians.

Secured information

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Contact us

If you have any questions regarding this Privacy Policy, our Website, or your order with us, please  info@thefirefly.com.


We reserve the right to amend this Privacy Policy at any time by direct electronic notification to you or by posting the amended terms on this page. All amended terms shall automatically be effective for new users or new purchases immediately on posting and, in all other cases, 30 days after they are initially posted and dated, unless otherwise specified in a notice to you.

Firefly App

Firefly does not collect any user data without the explicit consent of a user. This includes personal data, location data, or device usage data. In the rare case of a firmware download error to the device, the following technical data is recorded in order to diagnose the reason for the error and provide more effective Customer Support:

  • Date
  • Download Failure Count (1,2,3...etc.)
  • Firefly Serial #
  • Phone Type
  • Phone OS Version
  • Firefly Chipset Version

Optional device registration:

Customers are presented an in-App option to register their device, and the following information is collected if the customer chooses to register their device:

  • Email Address
  • Country
  • Post (Zip) Code
  • Firefly Serial #
  • Optional:
  • Gender
  • Birth Year

If the customer chooses not to register their device, the registration interface will stop appearing after 5 dismissals.